From Lowe’s: the ‘MVPs Business Tools’ suite
In its drive for greater sales to professional customers, Lowe’s has launched a new digital program.
Lowe’s MVPs Business Tools is a suite of new features located exclusively in the Lowe’s app and on Lowes.com, designed to help pros optimize their time and save money.
Finding new ways to save time and money is essential to the success of pros and their businesses, Lowe’s said. According to proprietary research from Lowe's, 61% of pro customers expect retailers to help them shop quickly, so they can get back to the job.
The latest move is built on the foundation of the existing Lowe's MVPs Pro Rewards and Partnership Program, which launched in February 2022.
Lowe’s noted that pros can use new Lowe's MVPs Business Tools to simplify their resupply process with easy order placement and tracking.
App and website features include:
- Online Quoting: Instead of going in-store or calling to get a quote, Pros can build and update online order quotes within minutes. Pros can also complete purchases online at the quoted rate, with pricing guaranteed for seven days 1.
- Volume Savings Program: Silver Tier MVPs Pro Rewards members and above will also be able to unlock savings on eligible orders of $1,500 or more2.
- Buy It Again: Pros can reorder frequently purchased items via the Buy it Again prompt, which can be sorted by frequency, recency and price of purchase.
- Order Tracking: Pros can easily view purchases and track deliveries from a centralized page.
The new suite of tools complements Lowe's existing MVPs Pro Rewards and Partnership Program, which is designed to reward pro businesses of all sizes with benefits such as bonus points earned on select items, paint rewards and additional features.
"We know that for Pros, time is money. As demands on their time increase, new technologies like the MVPs Business Tools help Pros be more efficient and stay focused on their business," said Tony Hurst, Lowe’s senior vice president, pro and services. "These enhanced digital features replicate our fast and simple in-store shopping experience so Pros can manage their orders from anywhere – whether that's on the jobsite, at home, or out of town."
Underscoring the value behind the new MVPs Business Tools, nearly one in three pros (32%) ranked retailer-specific mobile apps and built-in tools in their top three innovations with the greatest potential to improve their job, Lowe's said.
