Lowe's launches PROVember Playbook

The guide for pros of all business sizes is designed to create value as they restock and recharge while heading into 2023.
Lowe's PROVember Playbook A

As professional customers face heavy workloads while planning for 2023, Lowe’s is looking to make life easier. 

The home improvement retail giant said it is stepping in as a “true business partner to help (pros) find new opportunities to maximize their business.”

This includes the release of the “PROVember Playbook” from Lowe’s. 

The launch is a guide for pros of all business sizes to create more value as they restock and recharge while heading into next year, the retailer said.

“We know Pros have a lot of challenges to navigate this winter, so we are deepening our dedication through Lowe’s PROvember,” said Tony Hurst, Lowe’s senior vice president, pro, services and international. “As a true business partner for pros, we are listening to their needs and adding more value and more meaning to what we offer our pros so they can get ahead of another busy year.” 

According to new proprietary research from Lowe’s, 86% of pros found inflation a top challenge in 2022, and two-thirds of those pros believe it will be a long-term issue. This is the second consecutive year Lowe’s has conducted a “Pro Pulse Survey."

The retailer said the PROvember Playbook will help ease the burden of such issues by offering advice from Lowe’s Pro Ambassadors about making the most with their money, which tools are worth stocking up on now, and which deals provide the most return on investment for their business. 

Available at, the guide comes just as Lowe’s kicks off Lowe’s PROvember on Oct. 27, with more than 30 days to celebrate pros.

The PROVember event includes: 

  • Extra savings to help provide more return on investment in the long run. In addition to immediate cost savings, Pros can stock up for the year ahead on select Pro-grade tools and materials—from DeWalt, Metabo HPT, FLEX and more—that also promote maximum productivity on the jobsite. 
  • Opportunities to earn rewards and celebrate their crew. MVPs Pro Rewards and Partnership Program members can rack up Bonus Points by earning up to three Bonus Points per dollaron select items during Lowe’s PROvember. And, Lowe’s will host a free Pro Happy Hour on Nov. 17 from 2 to 5 p.m. at all stores nationwide, where Pros can join in for free Peps drinks and Frito-Lay snacks and more. MVPs Pro Rewards members can also enter for a chance to win a trip to the NFL Pro Bowl Games.
  • All this in addition to a Pro desk with fully dedicated Red Vest associates trained to help Pros, inventory quantities that Pros can count on and strong credit offerings(Pros can save 5% off every day on eligible purchases plus zero percent interest for 60 days when using the Lowe's Business Advantage Account). 

Lowe’s has also revealed additional findings from it’s Pro Pulse Survey: 

  • Pros remain optimistic despite a challenging economic backdrop: Nearly three in five (59%) Pros say their job has been more challenging than last year, but 73% say their job has been more rewarding than last year. 
  • Pros expect steady project growth in 2023: 66% expect to have more work for the remainder of the year than they did during the rest of the year – and 73 percent expect even more work in 2023.
  • The increasing economic pressures provoke an even deeper focus for Pros on saving time and money: While 98% of pros say effective time management is important to the success of their jobs, 57% of prros name effective time management as a challenge.
  • Looking ahead to next year, the majority of Pros (61%) plan to outsource parts of their business: And 68% percent say they rely on their retailers and suppliers more than they did a year ago.