NPD Stat of the Week: Cool online sales
As the outdoor temperatures dip, online sales tend to rise.
STAT: Home Improvement online sales increase in the cooler months, gaining 4 share points from August to December each of the past two years.
Source: The NPD Group / Checkout
Analysis: “The move indoors as the weather gets colder leads to home improvement needs that allow consumers more time for planning, which opens the door for online opportunities," said Joe Derochowski, home industry advisor at NPD Group.
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The NPD Group is a global information company offering data, industry expertise, and prescriptive analytics. NPD’s Checkout provides receipt-based information on in-store and e-commerce purchases from over 150,000 actively engaged buyers, the largest omnichannel panel focused on general merchandise and foodservice.
