Readers Respond: Got Logo?

7/6/2018
Logos provide an identity in business. A good logo provides brand identity and can greases the wheels of commerce. Sometimes they’re an effective business tool. Sometimes they’re not.

In the hardware and building supply industry, the quality of logos runs the full spectrum. And we put a self-examination to our readers, regarding their logos of their own businesses.

We asked readers: How would you describe your company’s logo? Among 80 respondents, here is the breakdown of results.

  • 31% — Better than the average corporate logo

  • 25% — Excellent, beloved by customers and employees

  • 25% — It serves its purpose

  • 11% — Needs improvement

  • 8% — What logo?


The latest poll question remains open to readers.

HBSDealer is also asking you to submit your company logo in the first HBSDealer Industry-Wide Logo Contest. Send us your logo to [email protected]. Two winners will be selected by professional New York City-based graphic designers — a “Dealer Logo” and a “Supplier/Vendor Logo.”

Deadline for entries is Aug. 10.
X
This ad will auto-close in 10 seconds