New pet formula brings health into the equation


A new pet food is aiming to put gut health front and center for pets.

According to Joey Herrick, founder and president of Lucy Pet Products, many leading pet foods were developed using formulas that are more than 20 years old, leading to the potential for chronic disease, obesity and more.

"Until recently, the importance of the gut in overall health wasn't fully understood," Herrick said. "The latest nutritional advancements now show that the digestive tract goes far beyond just processing the food your pet eats. Just like in humans, it is very important to create a healthy environment in the gut because it plays a key role in strengthening your pet's immunity to chronic diseases."

The formula is a response to research performed by Dr. George C. Fahey, Professor Emeritus of Animal and Nutritional Sciences at the University of Illinois. He discovered the optimal sources and concentrations of dietary fibers in pet food to include identification of the relationship between fiber fermentability, nutrient digestibility and the effectiveness of prebiotics in dogs and cats.

Lucy Pet's P.B.F. Prebiotic Balanced Fiber technology promotes good gut health, helping the body absorb nutrients more efficiently and boosting natural immunity.

"Good health begins in the gut and plays a key role in natural immunity," said Rick Rockhill, executive vice president and partner at Lucy Pet. "This technology goes far beyond other pet foods to help the gut play a key role in supporting the body's immunity to chronic disease for both dogs and cats leading to a healthier and happier life." 

Lucy Pet Formulas for Life with P.B.F. Prebiotic Balanced Fiber contains high-quality proteins, a blend of quinoa, pumpkin and chickpeas for more beneficial bacteria in the gut. It's also made with high-quality ingredients like duck and wild-caught Alaskan salmon from trusted suppliers, with absolutely no ingredients coming from China.

The products are manufactured in the United States in facilities that exceed industry-wide standards, and every production run is checked for contaminants before distribution, the company said.

"Our foods are made with truth in labeling, honesty in formulations, the latest in scientific research and attention to detail," Herrick added. "I love all my animals and I would never want to be in a position where they weren't healthy because I was not feeding them the best food possible. And that is the driving force behind everything that we do here at Lucy Pet Products."

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