Ace Hardware’s Loud Mouth Barbecue

Private label brand includes "Boom Shaka-Laka" apple habanero BBQ sauce.

Ace Hardware launched Loud Mouth Barbeque lineup of sauces..

"We're not just introducing a new product – we're igniting a flavor revolution in the world of BBQ,” said Brian Wiborg, senior vice president of merchandising for Oak Brook, Illinois-based Ace Hardware. “We aim to be the BBQ destination in all the neighborhoods we serve, and our decision to develop Loud Mouth Barbeque was reinforced by the desire for bold, high-quality BBQ products at an affordable price point. We’re excited to provide our customers with a flavorful adventure they'll want to embark on again and again."

The lineup ranges from “Boom Shaka-Laka” apple habanero BBQ sauce to the "That's Poppin'" savory blended rub.

Ace has priced these products with a view toward affordably. The BBQ sauces are $8.99 for a 19.4-oz bottle, and the rubs are $6.99 per container, which vary in size by flavor.

Other labels include Whoa There! Smokey Sweet Rub, and Zowie! Hot n' Spicy Rub.
 

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