Golden Hammer Video Series: The Shelfie
The Golden Hammer Awards recognize innovation, value and shelf-appeal.
The 2019 Golden Hammer has struck. Thirty products have been awarded the honor that recognizes the best new products in the home improvement industry.
The contest draws on the rich history of the Golden Hammer Awards, the iconic industry-wide designation for the best-of-the-best of home improvement. The awards have been revamped for 2019, a year in which innovative products, more than ever, are the lifeblood of the home improvement industry.
“For decades, the absolute biggest names in the industry and the best brands in retail have celebrated with Golden Hammer Awards,” said Ken Clark, editor in chief of HBS Dealer. “We’re thrilled to revive the program and recognize the best new products of 2019, when innovation can make or break a business.”
[See all of the 2019 Golden Hammer Award winners here.]
The year’s best new products submissions have been judged by HBSDealer’s editorial staff based on the following criteria:
- Innovation –features, technology, differentiation and benefits.
- Value — Including relative price, consumer relevance, and functional practicality
- Shelf appeal — Clarity of message, and overall desirability of the product within its category.
The Golden Hammer Video reveals highlights of winners. First up: the Shelfie from Cashell.
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