Generac looks ahead to hurricane season

After a wind-damaged 2017, Hurricane Preparedness week is upon us.

BY HBSDealer Staff

With the 2018 hurricane season knocking on the door — and the extremely active 2017 season still fresh in mind — Generac Power Systems is urging homeowners to use Hurricane Preparedness week, May 6 to 12, to begin preparing before facing the specter of a tropical storm or hurricane.

“Preparation before storms arrive is absolutely critical,” said Russ Minick, chief marketing officer for Generac. “Once a storm is en route, the last thing you should have to worry about is how you will deal with a long-term power outage. Hurricane Preparedness Week is a good time to begin exploring your emergency power options, so you can invest in the system that best suits your needs in time to be ready for a storm.”

The 2017 hurricane season was the costliest on record, eclipsing more than $200 billion in damage. This isn’t surprising, because for the first time, three Category 4 hurricanes made landfall in United States territories. Hurricanes Harvey, Irma and Maria caused massive flooding, power outages and infrastructure damage. For 2018, the Department of Atmospheric Science at Colorado State University currently projects a slightly above-average season, with 14 named storms, seven hurricanes and three major (Category 3 or above) hurricanes.

In its most recent quarter, Generac posted a net sales gain of 20.3% to $397.6 million. Domestic segment sales increased 21.5% to $300.2 million.

“The fundamental demand environment for home standby and portable generators continues to be robust, benefitting from increased power outage activity in recent quarters contributing to excellent growth in both in-home consultations and end-user activations,” president and CEO Aaron Jagdfeld said.


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