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At P2P Expo, retail is detail

Path to Purchase Expo expands with a stronger tech focus.

BY HBSDealer Staff

Hardware and building supply retailers are increasingly facing the challenges of a rapidly changing retail environment.  The game is changing, and the newly reimagined Path to Purchase Expo announced a game-changing feature to its experience: a co-located Consumer Goods Sales & Marketing Summit.

The addition of CGSM 2019 adds even more thought leadership and unique business opportunities to the already extensive Expo schedule, which now boasts more than 100 speakers on five stages and 75-plus solution providers on an all-inclusive show floor. It also brings an audience of top information technology-focused decision-makers from many of the consumer goods industry’s most innovative companies.

CGSM’s speaker lineup includes such leading industry names as Sandeep Dadlani, Chief Digital Officer of Mars Incorporated; Michelle Lam, CEO and co-founder of True&Co.; and veteran industry analyst Shelly Palmer. Among the ranks of its sponsoring solution providers are DXC, Prevedere and UpClear.

Expo’s lineup already included keynotes from Walgreens Chief Marketing Officer Alyssa Raine, Forrester Research forecaster Brendan Witcher, and actor/entrepreneur Rain Wilson (best known as Dwight Schrute from “The Office”). Its sponsor list boasts many of the industry’s leading shopper marketing agencies, digital media operators, in-store marketing partners and other marketing services specialists.

The aligned events will take place within a uniquely collaborative environment that brings all the education, exhibits, meals and snack breaks into one “campus.” The Consumer Goods Sales & Marketing Summit will be held Nov. 12-14 at the Hyatt Regency Chicago, 151 East Wacker Drive, Chicago. For the full agenda and to register, visit the Path to Purchase Expo website. CGSM attendees will have access to the full Expo agenda.

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