Path to Purchase Expo speaks retail

With some help from "The Office," the 2019 event will attempt to ‘Find Your Why.’

BY HBSDealer Staff

You might know Rainn Wilson as the actor who portrays the odd-ball assistant-to-the-manager in the mega hit “The Office.” You could also know him as the keynote speaker to the upcoming Path to Purchase Expo, coming to Chicago Nov. 13-14.

In addition to landing a successful acting career, Wilson is the co-founder of media firm SoulPancake. He will deliver a presentation titled “My Life as an Actor and Entrepreneur & ‘Finding Your Why.’” During the event, which brings together retailers and suppliers in the spirit of growth and improvement.

The Path to Purchase Expo will hit Chicago Nov. 13-14.

Other keynote speakers include Alyssa Raine, Walgreens action CMO; and Brendan Witcher, VP and principal analyst, digital business strategy for Forrester Research. (See full list of speakers here.)

“Education is the cornerstone of the Path to Purchase Institute,” according to the Path to Purchase Institute, owned by HBSDealer’s parent company EnsembleIQ. “We are honored to provide our attendees with industry experts and thought leaders to help everyone learn how to better connect with shoppers along the path to purchase.”

Visit to learn more and register.


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