Amerimix launches new, pro-friendly site

Press enter to search
Close search
Open Menu

Amerimix launches new, pro-friendly site

Amerimix, Oldcastle APG’s brand of time-saving, pre-blended mortar, has launched a new website to offer web users an improved experience in both design and product selection.

With a pro-friendly, approachable feel, all necessary product and technical information is just a click away. The new Amerimix website features optimized navigation, improved functionality on mobile devices and bold, jobsite-related imagery.

With sections specifically designed for architects, masonry professionals and dealers, Amerimix has added a variety of online tools, including estimating calculators and color visualizers to help professionals quickly choose the right mortar to design their projects.

The new website also allows users to easily request an onsite product demo and order color cards for mortar and stucco.  According to Amerimix, the enhanced experience of being able to view estimations and colors on their smartphone or tablet increases productivity for pros on the jobsite.

Site stats explain how the Amerimix portfolio of precisely pre-blended mortars can be mixed 50% faster and provide economic and time savings on the jobsite compared to the inaccurate practice of mixing from a sand pile. For example, masons can use 445 Amerimix bulk bags or repeat the mixing of cement, lime, and sand 4,000 times. Amerimix also yields 30% more mortar on the job and can save up to $5,000 per job, the company said.

Newly integrated into the site is a cross-over link to Oldcastle APG’s Echelon masonry products, including their Artisan Masonry Stone Veneers to complement the Amerimix line of Stone Veneer Mortars. Echelon’s block colors have also been added to the Amerimix visualization tools to offer Oldcastle products alongside their mortars as a cohesive and complementary masonry solution.

Amerimix manufactures and delivers pre-blended mortars, stuccos, grouts, and specialty cements. The brand is a division of Oldcastle APG based in Atlanta, Ga.