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Gen Y and Gen X: The Neatniks
A report on the home storage and organization category by The NPD Group indicates that consumers spent $3.3 billion on these products in the 12 months ending November 2010. Two-thirds of these purchases were in closet organization, with the remainder in laundry, tool and garage storage products.
When asked about intent to purchase, Gen Y and Gen X consumers over-indexed in the storage and organization category.
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Green all along
Throughout the downturn of the last four years or so we have seen the lumber and building materials industry shrink dramatically. Some estimates of sales shrinkage at the dealer level put it beyond 50%. In some markets, that estimate is absurdly low. There is no denying that everyone in all segments and steps in the chain is battered. Unfortunately, even the homeowner/consumer is somewhat damaged as well.