Lowe’s grows appliances with Miele
Lowe’s is expanding its assortment of appliances through an exclusive home center partnership with Miele, a family-owned German appliance maker.
“Whether they are replacing appliances or completing their kitchen and laundry spaces, this will allow our design-focused customers who work with builders, designers and architects to bring their vision to life,” said Bill Boltz, executive vice president of merchandising at Lowe’s.
The big retailer will carry three Miele dishwashers, “all of which incorporate the same excellent cleaning power and are designed to fit the unique needs of the consumer,” said the firm.
“Partnering with Lowe’s is a very exciting step for Miele in the U.S. as it will make the Miele brand more accessible to Americans,” said Jan Heck, president and CEO, Miele USA.
The company’s laundry category at Lowe’s includes a selection of two washers and one dryer – all are front-loading with easy-to-use controls.
“We are truly grateful for the opportunity to provide more consumers with quality appliances that will create lasting impressions through the results of the machines,” said Heck.
An assortment of Miele dishwashers and laundry appliances will be in 149 Lowe’s stores and through the Lowe’s website.
“Our partnership with Miele reaffirms Lowe’s commitment to ensuring that we have new, high-quality offerings across all price points,” said Boltz.
