Throwback Thursday: Merchandising Trends
The April 18, 1994 issue of National Home Center News shined the spotlight on advertising strategies, focusing on five home-center circulars or catalogs. Let’s get right to it.
• Busy Beaver
“Metal entrance doors priced between $89.99 and $299.99 figure prominently in Busy Beaver’s 12-page flyer promoting its 10 stores in the greater Pittsburgh market.”
• Somerville Lumber
“Somerville Lumber groups suspended ceilings, pre-finished paneling and insulation together in its Whole House Sale circular that covers the New England market its 10 stores serve.”
“A two-week promotion at Hechinger’s Pittsburgh stores offers $10 to $50 off the purchase price of a new door or window for customers using its installation services.”
• McDiarmid Lumber
“McDiarmid Lumber uses full color photographs to promote interior and exterior doors in a 16-page circular in its Winnipeg market.”
• Pergament Home Centers
Pergament Home Centers promotes custom windows for less in its 56-page catalog. The Melville, N.Y.-based retailer offers savings on asphalt felt paper, roll roofing and fiberglass shingles.
HBSDealer’s Throwback Thursday is sponsored by Schaffer Associates, a national management consulting firm specializing in executive search and organizational strategies for the hardware, home improvement, building materials, and consumer products industries. As the premier management consulting firm serving the industry, we help build organizations and leadership teams that foster corporate growth and success well into the future. Contact SchafferAssociates.com.
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