Throwback Thursday

Throwback Thursday: A Cotter connection

Going way back to a 1965 Cotter & Co. True Value paint merchandise committee meeting.

BY HBSDealer Staff

The Oct. 25, 1999 issue of National Home Center News, the forerunner of HBSDealer, looked back at “The Century of Home Improvement Retailing.” The feature included nostalgic, historical photographs — none more historic or nostalgic than this gem (above) of the Cotter & Co’s True Value paint merchandise committee plotting strategy in 1965.

Here’s an interesting paragraph from the article that carried the headline: “Davids vs. Goliath,” and looked back at the history of the hardware store: “The competitive landscape may have been just as fierce for the independent back in the early part of the century as it is today. But unlike the recent challenge from big-box retailers, the competition in the 1920s came from chain stores and mail-order houses with the means to sell and ship their products to rural farm communities.”

Cotter & Co., of course, is the forerunner of True Value Company, which will hold its Fall Reunion in Chicago, Oct. 3-6.

HBSDealer’s Throwback Thursday is sponsored by Schaffer Associates, a national management consulting firm specializing in executive search and organizational strategies for the hardware, home improvement, building materials, and consumer products industries. As the premier management consulting firm serving the industry, we help build organizations and leadership teams that foster corporate growth and success well into the future. Contact us at



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