Stanley powers up a survey
Stanley Black & Decker released its newest survey that found most homeowners prioritize their lawn and garden equipment as much as recreational items such as golf clubs, bicycles, or exercise equipment.
“Seven in 10 homeowners say they enjoy the time they spend caring for their yard, with nearly 60% of Gen Z and millennial homeowners reporting that they will buy the best quality outdoor power equipment, even if it costs more,” said the world’s largest tools company.
More than half (58%) of millennial homeowners who own electric powered outdoor lawn and garden tools stated that ease of operation was a key differentiator versus gas powered equipment.
“With millennials driving the largest surge in homeownership in decades, the outdoor lawn and garden tools sector has shifted toward electric products, in part, driven by recognition of the need to create products of the future while reducing carbon emission,” said Christine Potter, president of outdoor at Stanley Black & Decker.
A whopping 85% of Gen Z (18-26 years old) homeowners currently own electric outdoor equipment or said they have considered switching to electric outdoor equipment, indicating that younger generations of soon-to-be homeowners will increasingly turn to high quality electric powered equipment to fit their needs, said the company.
The survey found that more than 35% of millennials who own electric-powered outdoor lawn and garden equipment cite environmental sustainability as a key reason they chose that equipment.
“We are equally as passionate about innovation in the outdoor lawn and garden space as our customers, and we continue to see demand in electric products increase,” said Potter.
Stanley Black & Decker reported it commissioned Atomik Research to conduct the online survey of 1,010 homeowners in the U.S.