A shot and a goal: Caterpillar, NHL partner

Caterpillar Inc. and the National Hockey League (NHL) announced a multiyear global sponsorship naming Caterpillar the official heavy equipment and industrial power sponsor of the NHL.

“Caterpillar and the National Hockey League both represent committed and passionate doers who work hard as part of a team to accomplish a goal,” said Yvette Morrison, global head of marketing and brand for Caterpillar. “We will use this sponsorship to engage with customers and employees providing them with an enjoyable experience.”

Launching this fall at the start of the 2022-23 NHL regular season, the sponsorship will focus on recognizing the people who manufacture, sell and operate Cat products and services.

As part of the sponsorship, Caterpillar and its dealers may identify opportunities to assist the NHL by providing behind-the-scenes products and services to support NHL games and special events, said the company.

“We are excited to welcome Caterpillar to the NHL family to engage our passionate fans and Caterpillar’s customers around the globe,” said Max Paulsen, NHL senior director, business development.

The NHL will collaborate with Caterpillar, the firm said, to incorporate Cat products into NHL events by highlighting the company’s heavy equipment machines and industrial power generators with TV-visible signage and in-arena branding at the League’s marquee events including NHL All-Star Weekend, NHL Stadium Series and NHL Winter Classic.

“Caterpillar is one of the top brands in the world and aligns with the many attributes our great sport embodies. We look forward to creating compelling and unique initiatives that will delight new and existing fans while providing Caterpillar extensive brand visibility at our tentpole events and across NHL media platforms,” said Paulsen.

The NHL will also work with the company to promote hockey in local communities through Caterpillar’s network of dealers.

The National Hockey League, founded in 1917, consists of 32 member clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup.

Headquartered currently in Deerfield, Illinois, but moving to Irving, Texas this year, Caterpillar Inc. reported 2021 sales and revenues of $51 billion and is a global manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.