SBP enters e-commerce partnership with TOOLBX

The move will allow dealer customers to enhance their online presence through a portfolio of digital tools.

HBSDealer

12/14/2023

Jeff McLendon, president and CEO of Specialty Building Products, said the average LBM dealer's e-commerce penetration is less than 1%.

Specialty Building Products (SBP) announced it is collaborating with TOOLBX, an e-commerce platform for independent lumber and building supply dealers.

The partnership provides SBP's network of dealers with access to TOOLBX's digital LBM platform. According to both companies, the move allows dealers to enhance their online presence, streamline operations, and provide better service to their customers.

SPB’s operating brands include U.S. Lumber, Alexandria Moulding, DW Distribution, Millwork Sales, Amerhart, and Reeb.

"We care about our dealer customers' success. And with e-commerce penetration at less than 1% amongst the average LBM dealer, we took it upon ourselves to bring a best-in-class solution to our customers," said Jeff McLendon, president and CEO of Specialty Building Products. "A number of our customers are already using TOOLBX and we want to make our product data available to them through TOOLBX."

Through this collaboration, SBP dealers will gain:

Seamless product data: Synchronized product information ensures accurate and up-to-date online product listings, leading to improved customer experience and sales efficiency.
Enhanced customer engagement: TOOLBX equips dealers with online ordering, customer messaging, quote tools, and a customer portal for account management and payments, building trust and convenience for contractors and homeowners alike.
Streamlined business operations: TOOLBX's platform integrates with existing ERP systems, automating complex pricing rules like individual Pro discounts, while simplifying inventory management and order processing.

"Dealers need a comprehensive digital solution that truly transforms their business. We provide that with a suite of customer-facing tools that enable them to streamline operations, enhance customer service, and boost loyalty among their Pro or retail segment," said Erik Bornstein, CEO and co-founder of TOOLBX. "We're thrilled to partner with a leader like SBP and empower their customers with the resources they need to thrive online.”

In the June 2023 edition of HBSDealer, TOOLBX Vice President Brad Cumiskey provided e-commerce and tech options that prodealers can implement for larger digital sales and improving efficiency. (See page 30 of the June 2023 issue.)