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06/15/2021

Reed Exhibitions is now RX

New name, new brand and new positioning for leading events group
a drawing of a face
The new brand identity.

Reed Exhibitions, organizers of the National Hardware Show, unveiled its new name: ”RX.” The move comes with a refreshed visual identity and updated brand positioning. 

Building on its flagship events business, the company is leveraging its capabilities in data and technology to create all year-round communities that support businesses and help their customers to grow.

Hugh Jones, RX CEO, commented: “The opportunities to combine both digital and face-to-face interactions have a significant part to play in the global economy. These innovative interactions will create better livelihoods for our customers, better careers for our people and profoundly better experiences for our audiences to connect be that in person, virtually, or in combination.

"We are building upon our deep familiarity and passion for the industries we serve. At RX, we know that making a positive impact on society and our customers means being fully committed to an inclusive work environment, so we are putting opportunity for all at the epicenter of everything we do. Our new brand identity and proposition unites us behind a higher-level purpose that embraces this digital transformation to help our customers to grow their businesses. When people now ask me what we do, I say RX is in the business of building businesses so everyone can thrive whoever and wherever you are.”

Nathalie Haxby, global head of corporate communications and marketing said: “I am thrilled to unveil our new brand identity, which is symbolic of the changing nature of our wonderfully diverse events business. RX has been our internal shorthand for some time now, so the shift to adopt and embrace it as part of our refreshed brand identity was an easy one to make. We have created a simple but engaging story that unites our event brands, geographies and teams under a common purpose and with a renewed culture that places inclusion and diversity at its core.” 

In addition to the National Hardware Show — coming to Las Vegas Oct. 21-23 — RX hosts more than 400 events in 22 countries across 43 industry sectors.

RX is part of RELX, a London-based global provider of information-based analytics and decision tools for professional and business customers.

a store filled with lots of luggage
Scene from the National Hardware Show in 2019.