Poll results: The direct-to-consumer trend
Plurality of respondents says D2C is growing, and it's a problem.
Call It “direct-to-consumer” or call it “retail bypass.” Either way the trend of manufacturers bringing products to market directly to the end-user represents a disruptive alternative to the traditional manufacture-distributor-retailer flow of home improvement products.
Technology can be a lubricant to the D2C trend, as influencers and Instagram and other digital platforms offer inroads to the consumers’ digital wallet.
We asked readers for their take on D2C and its impact on their business? Here are the poll results.
Click on the chart above to add your vote. And share your extended comments at [email protected].
