NPD Stat of the Week: More color

STAT: 46% of consumers change the color of rooms in their home every 4-10 years, and 22% say they never change the colors of rooms.23% of U.S. consumers have done interior or exterior painting in the past year. The majority painted existing rooms inside the house (83%) – most commonly a bedroom – while 29% painted an outside space like a patio or deck. 
Source: The NPD Group / ReceiptPal Survey, June 2021

ANALYSIS: “Through the pandemic consumers have looked for activities to fill new free time at home, as well as ways to freshen up their living space – changing the paint color was a way to address both of these needs," said Joe Derochowski, NPD vice president and home industry advisor.

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The NPD Group is a global information company offering data, industry expertise, and prescriptive analytics.  NPD’s Checkout provides receipt-based information on in-store and e-commerce purchases from over 150,000 actively engaged buyers, the largest omnichannel panel focused on general merchandise and foodservice.