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10/12/2021

NPD Stat of the Week: Lumber leaders

When consumers buy lumber, here’s what else happens.
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STAT: Of those that purchased lumber in August, 35% of their total home improvement wallet went to lumber, but 16% went to tools (9% for hand tools and 7% for power tools). 

Source: The NPD Group / Checkout

ANALYSIS:  “Consumers are not just buying product, they are trying to solve needs. Many of the solutions that involve lumber also require tools to help with the job,” said Joe Derochowski, home industry advisor at NPD Group.

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The NPD Group is a global information company offering data, industry expertise, and prescriptive analytics. NPD’s Checkout provides receipt-based information on in-store and e-commerce purchases from over 150,000 actively engaged buyers, the largest omnichannel panel focused on general merchandise and foodservice.

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