NPD Stat of the Week: Home product forecast

Home product unit sales are expected to be 15% higher than pre-pandemic levels.
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STAT: Small appliances and housewares products were in high demand in 2020 as consumer routines were disrupted and they looked to these products to make the most of their living spaces, as they spent more time at home. As consumers move outside the confines of their homes more in the coming months, home-product buying will also adapt. According to The NPD Group, consumer demand for home products in 2021 is expected to be similar to 2020, with 15% higher unit sales than pre-pandemic levels in 2019 and 25% higher sales revenue.

COMMENTARY: “American consumers have begun to get back to life outside of their homes, but that doesn’t mean newly adopted behaviors in and around the home will disappear entirely,” said Joe Derochowski, home industry advisor at NPD. “This year will be about blending old and new – enjoying facets of home life that we came to appreciate last year, while also juggling the return of time pressures created by long-awaited activities.”

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The NPD Group is a global information company offering data, industry expertise, and prescriptive analytics. NPD’s Checkout provides receipt-based information on in-store and e-commerce purchases from over 150,000 actively engaged buyers, the largest omnichannel panel focused on general merchandise and foodservice.

a toaster sitting on a table
Home appliances will continue their hot streak throughout 2021.