NPD Stat of the Week: Grill power
STAT: Over the last twelve months, dollar sales of grills and smokers has grown by over 40%, with an 8% increase in average price, up to just over $200 on average. Growth was seen across all grill and smoker subcategories, with gas grills leading in growth and dollar volume.
Commentary: “Outdoor grilling became an important part of meeting our food needs, our desire to be outside, and our desire to experiment with cooking during the pandemic. The past 12 months set a platform for growth for years to come – helping consumers as entertaining resumes and fostering ‘word of mouth’ endorsements that have the potential to fuel future growth,” said Joe Derochowski, Home Industry Advisor, The NPD Group.
Source: The NPD Group / Enhanced Retail Tracking Service, 12 months ending March 2021.
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The NPD Group is a global information company offering data, industry expertise, and prescriptive analytics. NPD’s Enhanced Retail Tracking Service information on the home improvement industry blends retailer point-of-sale data with insight from NPD’s receipt-based Checkout information and additional data assets combined with advanced modeling.