Whirlpool, Menards reputations rank high

4/5/2019
Big brands from the home improvement and building products industry are among the most reputable companies, according to Reputation Institute's US RepTrak 100 rankings for 2019.

The Reputation Institute surveys 167,000 members of the U.S. general public with the study assessing companies across products and services; innovation; workplace; governance; citizenship; leadership; and performance.

While Netflix and Hershey ranked #1 and #2 on the list, Whirlpool is ranked third.

MenardsOther industry brands include Snap-on at 19 on the list, Menards at 27, Stanley Black & Decker ranked 28, LG at 33, and Lowe’s at 36.


Tractor Supply Company ranks 55 on the list while Sherwin-Williams came in at 61.

Commenting on his company’s ranking, Stanley Black & Decker president and CEO Jim Loree said, “This recognition from the Reputation Institute is a testament to our continued commitment to high performance, social responsibility, as well as good governance."

Amazon reigned as #1 in the study from 2014-2017 but didn’t make it into the top 50 this year. Rather, the e-commerce giant placed at #54.

“2019 is a year of significant change,” said Stephen Hahn-Griffiths, chief reputation officer. “Only two companies who made last year’s top 10 repeated this year. So welcome to ‘reputation judgment day,’ when companies are scrutinized on all aspects of their organization’s ethics, leadership, values, and beyond. There really is no longer anywhere to hide.”
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