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Tractor Supply welcomes Toro

The retailer says it is now the “Zero Turn Headquarters."

BY HBSDealer Staff

As of this month, Toro mowers are now available at all Tractor Supply locations and online at TractorSupply.com.

The product launch follows a partnership announced last fall between Tractor Supply Company and Toro. Following the move, Tractor Supply has declared itself the “Zero Turn Headquarters” in a nod to Toro’s line of mowers.

The Toro brand joins other mower brands carried by Tractor Supply, including Bad Boy, Cub Cadet and Husqvarna.

“At Tractor Supply, we are proud to now be the Zero Turn Headquarters for all of your outdoor power needs,” said Seth Estep, executive vice president, chief merchandising officer at Tractor Supply. “Whether they live on one acre or five, our team members are available to help customers choose the best product for the upkeep and look of their unique and individual lawn.”

Two key items in the lineup carried at Tractor Supply include Toro’s new zero turn mowers, the TimeCutter and the Titan. The TimeCutter and Titan are available in different deck sizes up to 60 inches and feature the MyRIDE Suspension System, IronForged Cutting Decks, professional performance and exceptional durability. The MyRIDE suspension delivers a smooth ride, while the professional performance capabilities of the zero turn mowers cut mowing time down 45%.

Based in Brentwood, Tenn., Tractor Supply has nearly 1,850 locations in 49 states.

Toro, located in Bloomington, Minn., got off to a quick start in 2020 with first quarter sales jumping 27.3% to $767.5 and net earnings rising 17.7% to $70.1 million. The mower and equipment manufacturer’s residential segment sales increased 14.3% to $165.8 million for the quarter.

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