Sears names new marketing executive

Hoffman Estates, Ill.-based Sears Holdings announced the appointment of David Friedman as SVP and president of marketing.

Sears said Friedman will be responsible for the oversight and leadership of the marketing business unit.

Previously, Friedman served as president, Americas for Razorfish, one of the world's largest interactive marketing and technology companies. Prior to that, he spent 10 years with Andersen Consulting (now Accenture) as an associate partner working with retail and consumer products companies.

"David is a great addition to our executive team. He brings to our company a proven track record of assisting numerous retail and consumer organizations in building strong brands through focused digital, online and in-store customer experiences," said Bruce Johnson, interim CEO and president of Sears Holdings. "Under his leadership, Sears Holdings will have the opportunity to enhance marketing efforts for engagement programs that give customers more reasons to shop with us every day.”