Royal launches virtual site aimed at pros

Contractors can run their sales process without setting foot in a customer’s home.
Royal Building Products has expanded its virtual selling capabilities, including the launch of RoyalPros.com.

The new site is pro-focused while offering resources and webinars to support the virtual sales process as the company shifts into the peak sales season for exterior building products.

Royal Building Products has partnered with One Click Contractor for the site. According to Royal, it will transform how home improvement projects are done.

“Royal has been leading the industry in the shift to virtual selling, a trend that we see as the ‘new normal’ for our industry,” said Steve Booz, vice president of marketing and product development at Royal Building Products. “We have been laying the foundations for virtual selling for several years. From our robust offering of online design tools to key partnerships with One Click Contractor and Contractor Rewards, we are confident that we’re equipped to meet the current and future needs of distributors, building professionals and homeowners.”

RoyalPros.com is a dedicated virtual selling microsite offering continued education and support to Royal’s pro community of contractors and distributors. The site will offer live webinars with product updates and installation techniques, helpful articles on virtual sales techniques and driveway selling, and product videos to support the entire virtual sales process.

Contractors can run their entire sales process—from measuring to payment—without setting foot in a customer’s home. By making the transition from paper to digital, contractors can easily deliver an accurate, professional and customized sales process with all of the estimates, contracts and presentations that would typically happen at the customer’s kitchen table. In addition to being fast and efficient, One Click Contractor enables contractors to keep all the important information related to each job in one place, allowing them to focus on doing the job right.

Royal offers virtual appointments and online sample ordering, as well as online design tools to provide contractors and homeowners with the ultimate exterior home design experience. 

Each design tool offers all product lines, profiles and colors, as well as product comparisons, larger images, expert designers’ top color combinations and preselected color palettes. The three siding design tools also include good, better and best trim options, as well.

Royal Building Products is a division of Westlake Chemical. 

 
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