Readers Respond: All Hands on Deck

Major brands and wide assortment top a crowded field of growth strategies.

BY HBSDealer Staff

For many Americans, the summit of outdoor living begins with a big beautiful deck. For hardware and building supply dealers in the decking business, sales begin with a knowledgeable and service-oriented staff.

But that’s just the beginning. There are all kinds of products, brands and services that can boost a retailer’s deck business. The latest HBSDealer poll question points to several of them. Specifically, HBSDealer asked: “What will be the key to selling more decks in 2019?”

After nearly 200 voters (selecting up to two answers each), the results are as follows:

• Major deck brands, 18%;
• Wide product assortment, 18%;
• Installed services, 15%;
• Contractor references, 14%;
• New products, 14%;
• Deck design services, 13%
• In-store events, 6%; and
• Other, 2%

The survey is available on the right side of the page. (Or scroll down your mobile device.)


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What will be the key to selling more decks in 2019? (Choose up to two answers.)