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Product Central: Deckorators’ Heritage Composite Decking

BY Steph Koyfman

Like a perennial shrub, the outdoor living category crops up on the retail radar with seasonal regularity. But as homeowners begin to spend more and more of their time outside, the entire concept of “outdoor living” has become more literal.

The demand is solidly in place for trimmings and products that allow homeowners to enjoy the same comforts of a kitchen or a living room on their deck or patio.

Here’s a smattering of products that can arguably play a role in creating this atmosphere. From the beer koozie to the treated decking that one drinks it on, these products all come together to form an experience that directly speaks to lifestyle trends in 2017.

 

Deckorators’ Heritage Composite Decking

Among Deckorators’ new-for-2017 offerings is this new variety of composite decking, embossed to provide the rustic look of distressed wood flooring (in a pattern that does not repeat for at least 12 feet). (deckorators.com)

 

Check out other products featured in the March 2017 issue of HBSDealer.

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Readers Respond: It’s all about the discounts

BY HBSDealer Staff

Grand opening events are numbered in their cliches: a performer to draw interest, flappy, inflatable noodle men, and stuff for the kids to do. But beyond all the icing on the cake, there's the substance, and that's what our readers say is important to emphasize.

In a poll earlier this week, we asked, "What’s the most important – pick one – feature of an anniversary or grand opening store event?"

The majority of respondents (53%) said that money talks, and money listens, by answering "discounts across the store." Another 23% believed the way to the heart is through the stomach, voting that "barbecue grill activity" is ultimately what will draw people in.

The other options received negligible votes, including door prizes (13%), local celebrity appearance (5%), a live band or an inflatable flappy, dancing air man (both 2%), and 1% for both "face painting and other kid activities" and "ribbon cutting with extra-large novelty scissors."

What do you prioritize in a grand opening? Take our poll here.

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Home Depot unveils solar farm initiative

BY HBSDealer Staff

The Home Depot is rolling out a solar initiative with the creation of mini solar rooftop farms at 50 locations.

By converting unused rooftops into solar energy farms, the retailer expects to reduce electricity grid demand by an estimated 30 to 35% annually at each location (enough to power 2,300 average U.S. homes for a year).

At the moment, Home Depot and Current (powered by GE) are working on 20 installations in New Jersey, plus eight stores in Connecticut, Maryland and Washington, D.C. An additional 22 stores in California and New York will also receive installations, and six of these will feature Tesla Powerpacks to store energy and dispatch additional power as needed.

On average, each roof, measuring approximately 104,000 square feet, will fit 1,000 panels.

"Our alternative energy projects are important elements of our sustainability and operations efforts as they reduce carbon emissions while also lowering our energy costs," said David Hawkins, vice president of labor and operations for The Home Depot.

This construction is expected to continue throughout 2017.

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