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Poll Results: Private label perspective

Survey reveals a growing interest in store brands, but not for everyone.

BY HBSDealer Staff

The market share across U.S. retail for private brands is currently about 15%, according to a recent article in Store Brands, a sister publication of HBSDealer. The article offered a history of the influence of the Private Label Manufacturers Association. In it, the following was attributed to Garett Chau, Nielsen’s senior VP of professional services: “Within the next decade, we will se private brands market share grow to 25 to 30 percent in the U.S.”

That may be the case for most retail sectors. But what about hardware?

HBSDealer asked readers: “Are private label products growing or declining in importance to your business?” Here are the results, after more than 120 votes:

• Growing (44%);
• No difference (31%);
• Declining (25%).

The poll remains open on the right side of this page (or scroll down your mobile device).

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