Poll Question: Generational shift

Is your company prepared for Generation Z?

BY HBSDealer Staff

We’re not getting any younger, but the world is. Consider this: Generation Z – those in the 22 and and under age group (born after 1996) – are forecast to replace the much-discussed millennials as the biggest generation, accounting for 32% for the population. The point was made last week  at the Consumer Goods Forum in Vancouver, British Columbia.

At the conference, Gen Z was described, among other things, as the “Honest Generation.”

The question is: is your business ready for this generation?

Take the poll on the right side of the page (or scroll down your mobile device).


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How prepared is your business for Generation Z?
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