Orgill goes to work in Orlando
Dealer market spotlight lands on paint, impulse and dealer services.
Melanie Grubaugh of Estes Park Lumber in Estes Park, Colo., has been coming to the Orgill market for 10 years. One display that caught her eye here for the distributor’s 2020 Spring Dealer Market is the enhanced Paint & Paint Sundries Showcase.
“I’m always wondering what new paint products I can bring to the store, so this is such a help. They should do this every year,” she said. “It’s very amazing that they did this.”
Paint played a prominent role here, along with impulse merchandising and dealer services.
Thousands of independent home improvement retailers gathered here to attend the Orgill Spring Dealer Market, which runs through Feb. 29. The Market covers nearly 1 million square feet of the Orange County Convention Center and draws retailers from across North America and around the world in search of deals, new products and Orgill services — all to help improve their businesses.
“Our Dealer Markets are designed to be a complete showcase of what Orgill and our vendor community can offer our customers,” says Boyden Moore, Orgill’s president and CEO. “Not only do we want to highlight the latest products and assortments they can bring into their stores, but we want the Dealer Market to be a place where dealers share ideas, find inspiration, competitive advantages, and learn how Orgill can best help them execute their vision.”
The Paint & Paint Sundries Showcase at the Market includes 18,000 square feet of paint and paint sundries products from top vendors like Valspar and Sherwin-Williams. Included in this showcase is Orgill’s enhanced Paint Works program. This program is designed to help retailers improve traffic, increase profitability, and help both pro and DIY-focused dealers become more of a paint destination.
Another new highlight is the Impulse Showcase area that spotlights the latest best practices and products related to Impulse purchases, including different approaches to check-out lines, best selling products, and impulse planograms.
“We came to the show this year looking for impulse items, and this is the first area we hit,” says Andy Cotreau from Northeast Nursery, Inc. in Peabody, Massachusetts. “We obviously see the value of impulse items in our store. There’s a science to it, and it works. We see how it directly relates to profits and increases sales.”
“I do believe we have solutions that allow both consumer and pro-focused businesses leverage impulse items and increase their average ticket size,” said Allen Bush, assortment specialist for Orgill. “New at this market, we now have kit SKUs for clip strips with the product, so that it’s much easier for dealers to choose and order what makes sense for them.”
Other ways Orgill Market attendees can find inspiration during the three-day event is by visiting one of the fully merchandised model stores. At this Dealer Market, there are two model stores: Pinnacle Hardware & Paint and All Pro Building Supply. Customers can also refresh their assortments through the Smart Start Showcase lift program that includes thousands of planograms and U.S. and Canadian assortment options from more than 300 vendors.
The Spring Promotions Showcase displays new products and discounted assortments, including agricultural products, lawn and garden items, outdoor power equipment and grills.
The Great Outdoors Showcase gives customers the opportunity to see Orgill’s 2020 warehouse grill assortment of new and popular grills and grilling products. Celebrity chefs are on-hand for live demos and handing out samples and recipes.
Promotional areas, such as Door Busters, Brand Building Endcaps and Pallet Specials, are a regular feature of the Dealer Market and are popular with customers.
Orgill serves more than 6,000 retail hardware stores, home centers, professional lumber dealers and farm stores throughout the U.S. and Canada, and in over 50 countries around the world.
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