Obituary: CCA Global Partners co-founder Alan Greenberg

Alan Greenberg, co-founder, co-chairman and co-CEO of CCA Global Partners, died Aug. 28 at the age of 64. The cause of death was cancer.

“His love and commitment to CCA Global Partners, its associates and its members was beyond imagination,” said Howard Brodsky, CCA Global co-founder. “He believed strongly in our mission and cherished all of the relationships he formed. This is a great personal loss to me and to the industry.”

Greenberg earned his MBA from St. Louis University in 1968 and joined Tile Town/Carpet City as a minority stockholder. He helped grow the company into a $20 million enterprise and one of the region’s largest floor covering dealers.

In 1974, Greenberg started Sun Carpet, which he grew into a four-store chain.

Greenberg later joined with Brodsky in 1984 and led 11,000 independent floor covering retailers to participate in the industry’s first “Billion Dollar Carpet Sale,” which inspired the idea for Carpet One, now part of CCA Global Partners.

In addition to his work with CCA Global, Greenberg served as president and chairman of the board of the Retail Floorcovering Institute. In 1999, he was named Entrepreneur of the Year by Ernst & Young in the Wholesale/Distribution category for the St. Louis region. In 2002, he was inducted into the World Floor Covering Association Hall of Fame. Greenberg has been named to HFN’s “Power 100,” a list of the top executives who influence the home furnishings industry, for the last four years. He has been the vice chairman of the Floor Covering Industry Foundation and was awarded the FCIF Lifetime Achievement Award earlier this year. He helped establish the CCA Global Partners/FCIF Annual Charity Golf Tournament and has raised more than $500,000.

With $9.6 billion in sales in 2006, CCA Global ranked fifth on the HCN Top 500 Scoreboard of home channel retailers.