NyloDeck makes its case at IBS
Las Vegas — One look at the demonstration plank, and it’s easy to see the basic story behind NyloDeck. The demo deck board has synthetic carpet fibers blooming like flowers out of one end.
The story gets better the more you look into it, according to Doug Morse, COO of Covington, Ga.-based NyloBoard LLC, makers of the premium product made of recycled, compressed and treated carpet. It begins with the slogan, No wood. No PVC. No worries.” And the story, according to Morse, has propelled the NyloDeck team to gain distribution partners and market penetration in 2013, its first full year in existence
Made from compressed and treated recycled carpet fibers, the product offers good looks along with high-end performance, including flexural strength. (In other words, it doesn’t bend.) And therefore, it allows designers the flexibility to create tighter joints, he said.
"We made a product that proved itself," said Doug Morse, COO of NyloBoard, makers of NyloDeck. NyloDeck was born "conceptually" in 2010, and "seriously" in mid 2012, he said during in interview at the International Builders’ Show "Show Village" model home, which was decked out in NyloDeck.
Morse listed some of the new distributors: Reserve Supply of Central New York, Cardinal Building Materials, Klumb Lumber, to name a few.
NyloDeck benefited from the realignment of decking distribution that resulted from the merger of the TimberTech and AZEK brands, Morse said. But it was more than just external events that led to the growth of the products distributor partners in the past 12 months. “We were still riding good momentum,” he said. "And most of that is good, hard work on the behalf of NyloBoard. We were busy getting the product in front of the right people.”
Wood decks continue to lead the industry in a large way. But Morse says non-wood decks are gaining ground. Also boding well for NyloDeck, he said, is that customers in the non-wood space are moving toward the high-end in their deck-purchase decisions.
At the Builders’ show, the company introduced a sixth color: Coastal Mist (a light gray). And the company expects to bring a porch floor product to market in the second quarter.
Morse added that NyloDeck has diverted a million pounds of recycled carpet fibers from U.S. landfills. “We think the green component of the product is another side of the story,” Morse said. “Its one of the legs of our three-legged stool, along with performance of the product and the look of the product.”
NyloDeck is made in Covington, Ga., with all raw materials from the U.S.
Looking back at the 2013 housing forecast
Las Vegas — At last year’s International Builders’ Show, industry economists from the builders’ biggest trade group looked into their crystal balls and made forecasts for housing starts.
How did they do? Short answer: Not bad.
A little more than a year ago, HCN reported the housing start forecast from National Association of Home Builders chief economist David Crowe. Here’s how it stacked up with time and reality:
Total housing starts
NAHB prediction: 949,000
2013 final*: 923,400
Accuracy rating: within 2.7%
Single-family housing starts
NAHB prediction: 650,000
2013 final*: 617,800
Accuracy rating: within 5.0%
Multi-family housing starts
NAHB prediction: 299,000
2013 final*: 305,600
Accuracy rating: within 2.2%
(*source: U.S. Census Bureau)
For 2014, the NAHB is predicting 1.15 million housing starts, a 24.5% increase. Single-family starts are expected to reach 822,000 units, a 33% increase.