Mills Fleet Farm boosts payment options

Upper Midwest farm-and-ranch retailer Mills Fleet Farm extended a private-label credit card deal and introduced the co-branded Mills Fleet Farm Visa.

The deal is a multi-year extension of a deal with Synchrony Financial to continue providing a private-label credit card financing program for Mills Fleet Farm that will now include Synchrony Financial’s patented Visa Dual Card branded with the retailer’s name.

Mills Fleet Farm is a family-owned, full-service supplier for farm, life, work, home and recreation since 1955 with 35 retail locations in Wisconsin, Minnesota, North Dakota and Iowa. The retailer sells fishing, hunting, home improvement, housewares, auto and farm products, and also has an online presence at fleetfarm.com.

“The addition of a Dual Card Visa to our financing options will provide more value and benefit to our customers,” said Hugh Leasum, senior director of operations and merchandising, Mills Fleet Farm. “We are excited about the renewal and extending our relationship that began over a decade ago.”