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Lowe’s Canada unveils new store model

The retailer launches a series of programs aimed at pros and commercial customers.

BY HBSDealer Staff

Lowe’s Canada has opened a new, updated store model in Manitoba.

Located in Winnipeg, the format is a converted former RONA Home and Garden format that has been refined by “taking the best” of Lowe’s and RONA, the retailer said. The opening marks Lowe’s Canada’s 67th store to operate under the Lowe’s banner.

“Now more than ever, we are committed to the Lowe’s banner, and we are excited to bring Lowe’s unique customer experience and product selection to even more DIYers and home improvement enthusiasts in the Winnipeg area,” said Guy Beaumier, executive vice president of stores for Lowe’s Canada. “Each day, we strive to deliver the best service and value to our customers across every channel, including our industry-leading e-commerce solutions, making it easier for Canadians to tackle all their renovation projects, big or small.”

The store underwent an extensive 16-week physical transformation from the former RONA which involved construction, departmental sequencing of new racking and re-merchandising, branding and IT conversion. The transition also a “significant investment” in the training of personnel, particularly in new product knowledge and customer service, according to Lowe’s.

The new format includes a wider assortment of seasonal products such as Craftsman snowblowers and outdoor power equipment, patio furniture, and seasonal decorations. A complete selection of appliances and the introduction of entirely new product categories including Lowe’s private labels, and top brands such as John Deere, Husqvarna, and Cub Cadet are also part of the mix.

A broader selection of fashion plumbing products such as tubs, showers, toilets, vanities, sinks and faucets with the introduction of high-profile brands such as Kohler and Grohe have been included as well.

Lowe’s Canada plans to hire as many as 6,350 new employees and host a ‘National Hiring Day’ on Feb. 23.

Lowe’s Canada is also stepping up its focus on pro customers through the new format. A Contractor Rewards Program has been introduced along with charge accounts that allow commercial customers to shop at any corporate RONA store or new model Lowe’s store throughout Canada. This location hosts a drive-through lumber yard and wider assortment of lumber.

Last November, Lowe’s announced that it would close 27 stores in Canada in addition to 20 stores in the United States.

But the retailer has since launched big hiring push, including bringing on board more than 6,350 full-time, part-time and season positions for the spring selling season. On Feb. 23, all 67 Lowe’s Canada locations, along with nearly 200 RONA corporate stores and 22 Reno-Depot stores will host a “National Hiring Day” event.

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