Laticrete hires regional sales manager

Laticrete hired Steve Butkovich joined the company as a regional sales manager.


Butkovich will represent the company’s Tile & Stone Installation and Care Systems throughout a region spanning Upstate New York, New Jersey, Delaware, Maryland, Virginia, West Virginia and Washington, DC. He will report to Rob Smith, director of sales North America. 

According to Smith, “Steve is the right person to represent our Tile and Stone Installation and Care Systems. His unique skill set will help us meet demand in our own backyard.”

Butkovich comes to Laticrete with more than 15 years of sales and sales management experience having recently managed multiple Daltile locations. He will reside in eastern Pennsylvania with his wife Jordan and two children. 

Laticrete is a global manufacturer of installation and finishing systems for the building industry. LATICRETE Tile & Stone Installation and Care Systems product categories include surface preparation, waterproofing, sound control, anti-fracture, adhesives, grouts, sealers and cleaners, and shower system components—all designed to work together, providing a comprehensive installation.