Klein tightens grip on loyalty

The typical loyalty program involves another plastic card on a crowded key ring. But Lincolnshire, Illinois-based Klein Tools has taken a completely different (and digital) route with its new Loyalty Rewards Program.



The process involves three steps: Buy, snap and redeem.



“Buy” is self-explanatory. “Snap” means the customer has to circle the Klein Tool purchase on his receipt, take a picture of it and upload the image of the marked receipt to the Klein app, which works for either the iPhone or Android. Each $1 spent earns a point for the final step — “redeem.”



Points are redeemed for items ranging from grills to knives to baseball hats through the company’s Klein Tradesman Club.



“Klein customers have always rewarded us with their loyalty, and we are excited to offer them something in return,” said Tom Barton, product marketing manager.