Grohe renews breast cancer initiative

Grohe is renewing its commitment to the fight against breast cancer through the launch of its fifth HopeFlows...30 Minutes at a Time program.

"We are proud to partner with BCRF, which has a stellar record in identifying and funding the most advanced global research projects and are thankful for the enthusiastic support of our showrooms and online partners," says Cheryl Dixon, head of brand and trade marketing for Grohe America. "Women in every part of the world are at risk for this dreaded disease – our families, our employees, our partners and our customers. As a truly international company, we must be concerned and committed and above all, optimistic."

Through the promotion, which starts in October and continues through November, Grohe will donate $25 to the Breast Cancer Research Foundation for each purchase of a Grohe GROHE Ladylux³ Cafe Touch Faucet, as well as an additional $10 for purchases of the Power&Soul Showerhead or pink Rainshower Icon Hand Shower.

Purchases can be made in participating showrooms across the country. Customers who wish to donate directly to the BCRF can do so via Grohe's Hope Flows website.