Elevated expansion for Elite Roofing Supply

9/18/2018
Celebrating its 5-year anniversary, Elite Roofing Supply has been busy branching out in 2018.

The independent distributor of roofing materials and supplies recently added 6 new branches in Monroe and Bossier City, La.; Tucson and Mesa, Ariz., Denver, Colo., and its latest in Lynwood, Calif. The latter opened on Sept. 1, with Elite Roofing Supply now operating 12 branches.

“We open branches in markets where we find synergies with the right people who have expressed interest in joining the Elite family. Our goal is clear: to be the preeminent independent distributor west of the Mississippi, and our expansion plans are determined by the strong partners who wish to be part of our independent distribution culture,” said Brian Torry, Elite chairman and CEO.

The latest California branch is placed at a key location close to where I-105 meets I-710 and is expected to better serve the southern Los Angeles area.

Founded in 2013, Glendale, Ariz.-based Elite Roofing Supply says its mission is to provide roofers with an independent distributor that is knowledgeable in both commercial and residential roofing. At the same time, Elite is committed to being good stewards in the industry and serving the professional roofing contractor community, the company said.

Recognizing the Louisiana market was underserved, Elite opened 2 strategically-placed locations in Bossier City and Monroe.

The Bossier City branch serves the surrounding Shreveport area and is operated by Managing Partner Robert McCalman. Hailing from Bossier City, McCalman has been in the construction industry for 25 years; 14 of which have been in roofing distribution.

Elite’s Monroe location serves customers within a 100-mile radius. Monroe Managing Partner and Branch Manager Doug Norman, a Louisiana native, has a long history in the industry having worked in building product distribution as an owner and manager for more than 35 years.

For Elite, the formula has become expansion while placing a seasoned veteran at the helm of each new branch. Managing partners of each branch make pricing and inventory decisions allowing for faster turnaround and a catered experience for its customers.

“Elite offers a unique value proposition to our customers,” said Elite Chief Operating Officer, Sarah Weiss. “Each branch's managing partner has long-lasting relationships in their markets, understands the challenges of the business and is empowered to partner with customers and vendors to create winning scenarios for all involved.”

The company says its growth through the opening of the Mesa and Tucson branches is an opportunity to service an important market. The Tucson location is led by Managing Partner Rick D'Alessio, a well-versed pro with over 30 years of experience in the roofing and construction industry.

Paul LeFevre is the managing partner of the new Mesa branch and has more than 30 years of industry experience. LaFevre began his career in 1986 as a truck driver and quickly moving into an inside sales position. He ascended the ranks holding different positions such as purchasing manager, manager of procurement and regional manager for a larger distributor, Elite said.

In the Los Angeles market, native Californian Rick Sasseen has been in the building products distribution industry for over 30 years. Working in various roles including driver, crane operator, inside sales, operations and management, Sasseen knows the business inside and out, according to Elite.

“This year marks our 5th year in business and with 12 branches open and more to come, we remain committed to our philosophy of being a locally-owned distributor that provides a customized customer experience and a comprehensive line of quality roofing materials,” Weiss said.
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