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Chelsea names new Everlast sales manager

Craig Matter will focus on Everlast composite siding sales in the southeast.

BY HBSDealer Staff

Chelsea Building Products, has named Craig Matter as regional sales manager for Everlast Advanced Composite Siding in the southeastern United States.

Matter will work with both direct and indirect customers of Everlast, as well as Chelsea Building Products’ outside sales representatives that cover Virginia, North Carolina, South Carolina, Tennessee, Louisiana, Mississippi, Alabama, Georgia, and Florida.

“Craig has a wealth of experience from his more than 25 years in the building product industry,” says Mark Lipsius, business development manager at Chelsea Building Products. “We’re very excited about adding Craig to our team and look forward to his marketing and sales know-how having a positive effect on the Everlast brand.”

Matter has held management positions in sales and marketing departments for both building product manufacturer and distributor companies in the past.

“Craig has had success working through all levels of the supply chain—launching new, premium products into the marketplace and growing market share in his prior roles,” adds Lipsius.

Matter joined Chelsea Building Products in March 2019 and will be working out of Atlanta, Ga.

Based in Oakmont, Pa., Chelsea is an integrated manufacturer providing product design, material development, extrusion tooling technology and finished product to manufacturers and distributors throughout North America.

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