CEMEX invests in building materials delivery startup

9/13/2019
CEMEX Ventures – the venture capital unit of cement and concrete manufacturer and distributor CEMEX – announced that it has invested in GoFor Industries, a logistics marketplace for on-demand delivery of building materials and equipment for the home improvement and construction industries.

GoFor Industries is a startup with operations in Canada and the United States. The company meets the delivery requirements of distributors, retailers, and contractors with the appropriate lightweight to heavy-duty vehicles from a driver community inventory.

CEMEX did not disclose the size of the investment in GoFor.

Founded in 2016, GoFor provides reliable, affordable, and timely delivery of goods to their customers and job sites. According to CEMEX, GoFor is focused on the supplier and retailer supply chain and is exploring growth across major urban areas in Canada and the United States.

Looking ahead to 2020, GoFor is poised for expansion to 20 major market areas in the United States.

“We are excited to work with CEMEX Ventures as they are an ideal partner; they bring deep construction industry experience, providing valuable insight and guidance as we scale our operations across North America,” said Brad Rollo, CEO of GoFor.

Gonzalo Galindo, CEO of CEMEX Ventures, said, “With this investment, we seek to improve a critical point in the construction value chain, ensuring the efficient on-site delivery of materials. Our open collaboration platform enables us to bring new innovative solutions and business models to CEMEX customers. We work to identify our industry’s challenges and position our company at the forefront of the construction revolution.”

CEMEX produces, distributes, and sells cement, ready-mix concrete, aggregates, and related building materials in more than 50 countries. The company’s U.S. network includes 11 cement plants and more than 50 strategically located distribution locations.

 
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