At New CFO, new financing partner

Partnership with SoFi allows online contractor provider to generate project financing for homeowners.

BY HBSDEALER Staff, the Seattle startup that connects contractors with homeowners, has hired Monica Williams as the company’s new chief financial officer.

Williams arrives from the Zillow Group where she served as vice president of financial planning and analysis and treasurer. She also held CFO roles at Avvo and said that Williams will join the company’s executive team at its Seattle, Wa. headquarters.

“ is using technology to solve a really complicated problem, making construction easier and more reliable for the homeowner,” said Williams.  “I love the company’s culture of customer obsession and look forward to helping the team improve the lives of our customers.” operates in seven major US markets with local construction teams that build projects including custom homes, additions, remodels, and commercial projects. In addition to Seattle, the markets include San Francisco, Phoenix, Denver, Portland, San Diego, and San Jose.

Earlier this year the company announced that it had secured an additional capital through a second round of investor funding. Launched in 2013 by a collection of former Amazon employees and service industry entrepreneurs, the company previously raised about $27 million in funding.

Last month, announced that it had partnered with online personal finance company SoFi to offer users a one-stop-shop for financing home projects.

According to, the partnership allows its users to find a local contractor for their project and then apply directly for a SoFi personal loan to be considered for financing in just two minutes by a trusted lender.

“From day one, we set out to remove the stresses, hurdles, and red tape that are typically associated with home improvement projects in order to make the process as seamless and enjoyable as possible for the homeowner,” said CEO and founder Matt Williams. “By partnering with SoFi, we are alleviating another pain point for users by bringing financing options directly to their phone and fingertips.”



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