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An emphasis on accent siding materials

Principia's 'Stat of the Week' identifies a popular trend in home design.

BY Principia Consulting

Accent materials on residential exteriors continue as a popular trend in the United States. Many siding manufacturers are broadening their product portfolios to include more accent materials to capture a greater share of the wall.

This proliferation of shake, shingle, and stone-look siding products supports popular design features such as contrasting gables and foundations as well as exterior entry accent walls. Coordinated product suites from a single manufacturer are appealing to siding contractors who like the sourcing convenience and help with design.

With a market focus on exterior makeovers and secondary siding, Principia expects use of masonry veneer and polymer composite as siding accent materials to accelerate through 2022. Although accounting for a small portion of national demand by volume, masonry veneer and polymer composite siding command premium pricing and are expected to total 18% of siding demand value by 2022—these accent materials have grown at twice the rate of other siding materials.

Principia Consulting is a leading research and consulting firm focused exclusively on the building materials and construction industry. For 25 years, we have helped our clients grow faster and more profitably by providing high quality information, analytics, and insights.

For more information about residential siding, contact Principia today.

 

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