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Alvarado scores at Industry Summit

Construction business CEO and co-owner of the Colorado Rockies shares major league advice.

BY Ken Clark

Colorado Springs, Colo. — Linda Alvarado, the barrier-breaking co-owner of the Colorado Rockies and CEO of Alvarado Construction, stepped up to the plate here during the ProDealer Industry Summit, and offered several “Major League Business Strategies.”

Her keynote presentation touched on Branch Rickey’s integration of baseball, childhood memories helping her father pour concrete, and Napoleon Bonaparte’s difficulty crossing the Alps. Alvarado also described her early career challenges of harassment, misperceptions and loan rejections.

Her career story included the following words of advice and inspiration.

  • “Had I listened to conventional thinking, I would not be doing what I’m doing today.”
  • “Commercial construction is highly competitive, and today it’s brains, not brawn, that drive the business.”
  • “I thought I was selling construction services. I wasn’t. I was selling credibility.”
  • “You’ll never get to second base if you leave your foot safely on first.”

Alvarado also encouraged the LBM industry attendees to participate in the pursuit of education, and take full advantage of events like the ProDealer Industry Summit.

Linda Alvarado

“I think this group gets it. You’re here to learn and use the information,” she said. “Look at what you do, you’re building strong foundations for America’s future. We won’t agree on everything, The important thing is  what you do when you leave here.”

Alvarado has 30 years of experience in commercial development, government and institutional general contracting, construction management, design/build, and program management contracts. Alvarado made history as the first Hispanic owner of a Major League Baseball franchise. As an owner of the Colorado Rockies, her role is also significant as it marked the first time that any woman was involved in a bid for ownership of a Major League Baseball team.

She has been the focus of many articles in newspapers, books, business publications, educational curriculum, and civics texts; has graced the cover of several national magazines; and has been featured in numerous media broadcast productions. Alvarado has set high standards as a successful business owner and her accomplishments have opened doors for women and minorities to enter new careers.

The ProDealer Industry Summit is hosted by the National Lumber and Building Material Dealers Association in partnership with HBSDealer.

Alvarado’s keynote presentation was sponsored by James Hardie.

Technology is changing baseball significantly, she said. Just look at the cameras measuring the speed, spin and path of the baseball from the mound to home plate. Business is very similar.

“It’s either transformation in business or fossilization,” she said. “And I’m sure you don’t want to be in the Smithsonian.”

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