New Trex site targets pros
Trex Company is expanding its reach and accessibility with the launch of a new professionally focused website.
Trex.com/Professionals provides new digital content dedicated to satisfying the information and material needs of the AEC (architect, engineer, contractor) community.
“Given the unmatched reputation and performance of Trex products, and our extensive and carefully curated portfolio, interest in Trex from the AEC community has grown tremendously in recent years,” noted Leslie Adkins, vice president of marketing for Trex Company. “Our products have proven ideal for both commercial and residential applications, ranging from hospitality and retail to residential and community projects that call for premium performance with low-maintenance ease and a modern lifestyle aesthetic.”
Adkins noted that with the launch of this new site, Trex intends to elevate awareness of its products and brand as a one-stop resource for professionals and make it even easier for them to achieve their design visions with the wood-alternative decking manufacturer’s products.
The new site targets landscape and building architects, along with designers, engineers and commercial contractors and offers a dedicated digital resource hub where they can access pertinent information about Trex’s product offerings, which include decking, railing, cladding, fascia, outdoor lighting, pergola, deck drainage, outdoor kitchen components, fire & water features, outdoor furniture and related accessories.
The site also features content that educates, engages, and empowers these professionals with the product confidence needed to specify Trex products for their project portfolios.
The site clearly displays product and technical information in a streamlined and easily navigable manner. This includes a company overview, product overview, support, projects and case studies, and downloadable resources, among other offerings.
“Trex decking has long been specified by architects for projects large and small,” noted Adkins. “This site is designed to make it easier for professionals to access the breadth of the Trex product offering and expand the Trex application possibilities in residential and commercial design.”