New partners: True Value, GE Lighting

True Value Company announced a new exclusive partnership agreement with GE Lighting, a Savant company, making True Value the only national hardware channel distributor for all GE-branded lightbulbs.

“Providing our retailers exclusive access to best-in-class line of smart home automation products, from one of the best-known light bulb manufacturers in the world, is a game changer for True Value,” said Jake Kalnitz, vice president of merchandising at True Value.

The partnership between True Value and GE Lighting, a Savant company, becomes effective January 1, 2022, the company indicated.

Under the agreement, True Value noted, it will also provide customers with exclusive warehouse access to the growing Cync^™ family of whole-home automation products. Cync is a premium, GE-branded line of smart home products formerly known as C by GE.

“This is a true differentiator for us that will allow our retailers to provide their customers with a next-level smart home experience,” Kalnitz said.

Cync products include an indoor smart camera, indoor and outdoor smart plugs, LED full color light strips, and a wire-free smart motion detector. The all-new app, powered by Savant, provides intuitive and easy-to-use control for the entire Cync ecosystem from anywhere, the firm stated.

Now part of Savant Systems, a longtime industry participant in the professional smart home space, GE Lighting continues to innovate in the DIY connected home category with a growing family of trusted GE-branded solutions, True Value related.

True Value Company, headquartered in Chicago, is a hardlines wholesaler with a globally recognized brand and over 70 years of experience serving independent hardware retailers, it added.