New partners: True Value, GE Lighting

Partnership makes True Value the sole hardware-channel distributor for GE-branded lightbulbs.
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True Value Company announced a new exclusive partnership agreement with GE Lighting, a Savant company, making True Value the only national hardware channel distributor for all GE-branded lightbulbs.

“Providing our retailers exclusive access to best-in-class line of smart home automation products, from one of the best-known light bulb manufacturers in the world, is a game changer for True Value,” said Jake Kalnitz, vice president of merchandising at True Value.

The partnership between True Value and GE Lighting, a Savant company, becomes effective January 1, 2022, the company indicated.

Under the agreement, True Value noted, it will also provide customers with exclusive warehouse access to the growing Cync family of whole-home automation products. Cync is a premium, GE-branded line of smart home products formerly known as C by GE.

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“This is a true differentiator for us that will allow our retailers to provide their customers with a next-level smart home experience,” Kalnitz said.

Cync products include an indoor smart camera, indoor and outdoor smart plugs, LED full color light strips, and a wire-free smart motion detector. The all-new app, powered by Savant, provides intuitive and easy-to-use control for the entire Cync ecosystem from anywhere, the firm stated.

Now part of Savant Systems, a longtime industry participant in the professional smart home space, GE Lighting continues to innovate in the DIY connected home category with a growing family of trusted GE-branded solutions, True Value related.

True Value Company, headquartered in Chicago, is a hardlines wholesaler with a globally recognized brand and over 70 years of experience serving independent hardware retailers, it added.