Modern-Mill unveils digital makeover
Modern Mill, the manufacturer of innovative wood-alternative ACRE building products, has launched a redesigned website.
The new site features meet today’s audience’s expectations for intuitive navigation, embedded sales enablement tools and a robust information hub, the Fernwood, Mississippi-based company said.
“Our goal is to ensure that any type of user, whether an architect, builder, dealer, homeowner or distributor, can have the best user experience and can find the information they need with the least number of clicks and scrolls possible,” said Kim Guimond, Modern Mill chief marketing director. “We’ve significantly updated our mobile website to ensure that installers on the jobsite can easily obtain the installation and technical information they need. We’ll continue to make further improvements such as translating aspects of the site to Spanish and Portuguese.”
Key features of the fresh site include:
Intuitive Navigation: Navigation has been significantly improved to account for user types and their respective information needed.
Robust Information Hub: The revamped website consolidates more information into fewer and easier navigable web pages so users can find all the information they need in less time.
New Inspiration Page: The “get inspired/projects” page is in a grid format for easy user experience. Each project has information on specific projects and coatings used.
New Architect and Designer Toolkit: An updated dedicated page that houses all the tools that the A&D community needs including the ability to sign up for lunch-and-learns
Social Media Integration: The homepage promotes customers’ projects by loading user-generated content from Instagram to further inspire prospective customers.
Contemporary Client Experiences: Expanded sustainability story, video library and online shop (with branded merchandise).
Modern Mill invites users to explore the revamped website at www.modern-mill.com.
