Grant Morrow, eCommerce Program Manager at Orgill, says “Working with the McGuckin team has been fantastic. They are an extremely savvy bunch. McGuckin took on a whole lot of change in a short period of time.” McGuckin not only converted their eCommerce site to the Orgill Integrated eCommerce program during a critical time of the coronavirus lockdowns in early 2020, but they were also simultaneously converting loyalty programs from Ace Rewards to be an early adopter of the Orgill built FanBuilder customer loyalty platform, which McGuckin has branded “McGuckin Rewards.”
The rewards program is integrated with both Epicor Eagle and the eCommerce website, so McGuckin customers can get rewards online and in-store and customers can have an online dashboard of their status towards getting a reward. “McGuckin’s brand is strong and we are excited how eCommerce and loyalty combined together could empower McGuckin and other future dealers to new heights,” says Morrow.
Harrison says “the added product content has definitely been a game changer; it’s made a considerable difference to our customers."
Harrison says they are impressed how well the Orgill and Unilog platform has integrated with their existing ERP, Epicor Eagle. The backend system synchronization enables them to display real-time pricing and availability on their eCommerce site and automate order processing. “The further we go along in this process, the better it gets.”
While in-store and curbside pickup options trend with local customers, McGuckin also offers Ship to Me delivery to anyone in the U.S. Harrison says their number of Ship to Me orders is comparatively lower than their local pickup orders, but they are typically bigger sales because they are purchasing high-ticket items like power tools. He adds that McGuckin gift cards are also a popular Ship to Me item, especially during the holidays. “The Ship to Me capability is a big advantage for us because we get a lot of people who order gift cards and have them shipped to another party. If the alternate shipping address feature wasn’t possible with the platform, we wouldn’t be able to offer this value-added service,” remarked Harrison.